Abu Garcia Fishing Tackle & Accessories
Abu’s Fishing products have been at the forefront of innovation, design and performance in the Fishing industry.
Abu Garcia are celebrating their 100th anniversary in 2021.
In 1921, in Svängsta, Sweden, Carl August Borgström a brilliant craftsman and former watchmaker with a talent for light precision engineering founded AB Urfabriken.
ABU directed its skills toward the development of precision fishing reels used by anglers all over the world.
In 1941 Abu produced the ABU Record, Abu’s first fishing reel.
In 1952 The world-famous Ambassadeur reel was introduced.
Over the generations, Abu has continued to innovate and produce high-quality products offering superior performance.
In 1984 The company name changed from ABU to Abu Garcia when a US company called Garcia was combined with ABU.
In 2009 Abu Garcia released the V-Series of rods with the Vendetta and Vengeance which soon gained popularity with discerning anglers looking for quality reliable fishing rods.
The precision and attention to detail remain at the forefront of Abu Garcia innovation to this very day
Abu Garcia continues to bring high-quality fishing tackle and accessories to anglers all over the world trust the Abu Garcia Brand.